British auto-tech Cazoo has gone live with a multi-million pound TV, radio and outdoor launch campaign created by ENGINE.
Cazoo said it has taken the entire process of buying a used car online. This includes free home delivery and a seven-day money-back guarantee
The company the latest venture from Alex Chesterman, who previously founded Zoopla and LoveFilm.
Launched in December, the auto-tech already is delivering better value, quality and convenience to used car buyers. It claims to have already sold hundreds of cars in its first few weeks.
Every Cazoo car is put through a 150-point inspection and been fully reconditioned by Cazoo. They also come with a free comprehensive 90-day warranty and RAC roadside assistance, giving buyers total peace of mind.
Cazoo insisted that it buys only the best cars and invests hundreds of pounds reconditioning each one to the highest standards.
The TV ads and radio spots, as well as the print and outdoor creative, centre around the campaign idea “Cazoo Yeah!” which celebrates how it feels to buy a used car from the firm.
The firm will be advertising across all ITV channels and Global Radio stations. Out of home coverage will include thousands of sites in some of the UK’s busiest transport and leisure environments. It also includes taxi advertising across five major UK cities.
The TV and radio campaign launched on 1 February. Out of home and taxis will ramp up over the coming weeks. The project is designed to reach 85% of all UK adults within the first month.
Household brand vision
“Our vision is to build Cazoo into a household brand that is famous for an exceptional customer experience”, Darren Bentley, Chief Customer Officer of Cazoo said.
“Used car buying is one of the last consumer categories left to disrupt and the marketing investment we have committed clearly demonstrates our ambition for the business and joy we want to bring to our customers.”
Annie Gallimore, Managing Director of ENGINE Creative said, “It’s not often you get the opportunity to help shape a brand of this scale from the ground up.
“We have been involved with Cazoo right from the start and have helped with logo design to brand colours to staff uniforms and, of course, this launch campaign.
“Partnering with Cazoo has already been an incredible journey, and one I’m extremely proud of.”