VIDEO: Daniel Craig sends up Bond in new Heineken ad


British actor Daniel Craig has sent up his James Bond character in a fab new ad campaign from show sponsor Heineken.

Daniel Craig? Good try, James Bond

The two minute spoof shows Craig being constantly mistaken for his 007 character with hilarious results.

Heineken’s campaign comes as interest grows around the April release of the 25th Bond outing, No Time To Die.

We’ll let you enjoy it here:

No Time To Drink! – Busy Bond opts for zero alcohol

As if that wasn’t enough, Heineken also created a second, shorter version of the ad to promote its zero-alcohol beer Heineken 0.0%. 

It shows Craig foregoing Bond’s favourite Vodka Martini in favour of a non-alcoholic Heineken instead.

Here it is:

One thing that’s made us curious is the tagline at the end of the main ad.

We all know it’s supposed to be Craig’s last outing as the famous British spy. But the tagline “Once James Bond, always James Bond”, has us wondering if this is some kind of cryptic clue.

Now, we’re huge fans of the Bond franchise, and what Daniel Craig has done with his Bond, so this is probably just very wishful thinking.

But we also love the franchise’s ability to poke fun at itself. More of this please.

Our success rating: 90%

  • Storyline strength: 9
  • Call to action: 9
  • Visual impact: 9
  • Memorability: 9
  • Fun to watch: 9

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