Costa Coffee and Deliveroo have launched a stunning Valentines Day campaign giving away a whopping £25,000-worth of rubies.
The campaign is inspired by Costa Coffee’s instagrammable limited edition menu offering, the Ruby Cocoa Hot Chocolate.
It’s made using a rare ruby cocoa bean, which gives the drink its iconic pink hue. Costa hopes the newest addition to its menu will set pulses racing this Valentine’s Day!
The campaign includes a sassy and upbeat 30 second video spot on YouTube titled ‘Deliveruby’.
Costa and Deliveroo
With Deliveroo now delivering Costa Coffee from 50 UK locations, Costa Coffee fans within the Deliveroo delivery catchment area for a participating Costa Coffee location can simply swipe right on the Deliveroo app to order the new addition.
Every purchase of Costa Coffee’s Ruby Cocoa Hot Chocolate (RRP from £3.50) via the Deliveroo App between 4 and 14 February 2020, will be eligible for entry into the random prize draw, with five customers each winning one ruby worth £5k.
Dairy-free alternatives are available at no extra cost, the firm said.
Global Digital & Loyalty Director at Costa Coffee, Arslan Sharif said: “As the nation’s favourite coffee shop we want to deliver digital innovations, such as delivery, which will enhance and elevate the customer experience.
“So what better way to mark our first anniversary with Deliveroo than by sharing the love with even more customers across 50 nationwide Costa Coffee stores?.
“The Ruby Cocoa Hot Chocolate is the most instagrammable drink of the season. It’s the perfect order for your loved one this Valentine’s Day – you could say it’s a ‘gem’ of a gift.”
Joe Groves, Head of Consumer Comms at Deliveroo added: “We want everyone to have the perfect Valentine’s; whether that’s partying with your friends, treating yourself or an evening of total romance.
“Whatever you’re doing our Deliveruby campaign with Costa Coffee is a surefire way to amp-up your Feb 14th!”
The Instagram-friendly Ruby Cocoa Hot Chocolate is available in stores nationwide from now and at 50 participating store nationwide which offer the Deliveroo service.