VIDEO: Coors launches first UK campaign in six years

Coors Light, the iconic, Molson Coors-owned beer, this weekend launches a major new brand campaign and positioning in the UK: Keep It Fresh. By the way, we think this may be the first new beer campaign to run after Brexit. At any rate, it’s fun, cheeky and original. Taking inspiration from the brand’s Rocky Mountain heritage … Continue reading VIDEO: Coors launches first UK campaign in six years