Saputo Dairy Crest has launched a heart-warming TV campaign for Cathedral City cheese to support the government message to stay at home.
Now we love Cheddar cheese, but we also love that this ad was shot using old footage.
Carefully repurposing existing footage from past Cathedral City commercials, ‘Rules of Cheese’ and ‘Come Home’, the TVC presents scenes of near empty schools, streets and roads before cutting to a family cooking and enjoying meals in their home.
The heartwarming ad positions the Cathedral City cheese as the perfect staple to liven up meals during lockdown.
And there’s an important message.
Created by Grey London, ‘Stay Home’, launched on Saturday evening during Britain’s Got Talent on ITV and will run until early May.
The 30 second spot is Cathedral City’s first TV commercial in three years.
Dan Croll song
The ad is Soundtracked by the Dan Croll song, ‘Home’. And the work emphasises the government’s advice that home is the safest place to be in these lockdown times.
The advert is unvoiced but includes the now well-known message to stay home.
The message: “Right now, more than ever, the safest, most comforting place to be is home – #stayhome” appears during the ad.
The commercial ends with a shot of the Cathedral City range – mature cheddar, grated mature cheddar, and sandwich slices; alongside the brand’s endline “The Nation’s Favourite”.
We think this was a clever and well executed create effort. We can’t wait to see more repurposed media campaigns in the coming weeks.