Vetoquinol picks WMH&I to lead global parasite treatment campaign

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Vetoquinol, celebrating 90 years as a dedicated animal health company, has named WMH&I as its creative partner to lead a growth campaign for its latest feline parasiticide product.

Vetoquinol

This global campaign is the first communications work for Vetoquinol by London-based branding agency WMH&I, launching in 2024.

Driven by Vetoquinol’s brand mission to enrich the lives of people through its dedication to animal health and welfare, WMH&I will lead on one of the company’s latest product launches, a spot-on formulation specifically for cats with, or at risk from, mixed parasitic infestations/ infections.

The campaign will help create a strong connection between the brand and their target audience whilst communicating the unique product RTBs.

After a competitive pitch process, WMH&I was selected from three competing agencies to work with Vetoquinol.

The agency has been collaborating with Vetoquinol on recent packing design projects, and this latest campaign work drives this collaboration forward.

Vetoquinol’s vision is to be the most responsive animal health company where employees, experts, partners and customers create customised animal health solutions for a better planet together.

Juliana Carrer, Global Brand Manager, Parasitology, Vetoquinol, said: “I am really pleased to have WMH&I embarking on this journey with us.

“Our collaboration so far has been great, and their very enthusiastic pitch proved to us that they were the right agency to take on this new challenge. I can’t wait to share with the market the new campaign that we are creating together.”

Daisy Benn, Managing Director of WMH&I, said, “We have worked with Vetoquinol for some years on global pack designs, but it was great to be asked to pitch to create a global launch campaign for one of their most promising new brands with the view to collaborate on many more projects over the years to come.”