Paddy Power has released a tactical ad – reminding the nation exactly who England are up against this evening.
The ad, from BBH London, is running in print in the Sun and Metro and on social media today, on the day of England’s semi-final game against Argentina.
VARgentina
With all the speculation surrounding some of the refereeing during this tournament, the whole world will be watching tonight.
Especially the VAR officials.
The creatives on the project include MD, Online: Michelle Spillane, Marketing Director: Leah Spears, Head of Sportsbook Marketing: Paul Mallon.
Paddy Power is an Irish gambling company founded in 1988. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in Dublin, alongside a satellite office in Malta.
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