Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has appointed seasoned publishing professional Catherine Murray as Head of Partner Services.
Murray will work with brands, publishers and adtech partners to help them provide an alternative, people-first advertising solution, delivering privacy alongside transparency, accuracy and scale.
She has extensive knowledge of the publisher landscape and the challenges faced in an increasingly data- and privacy-led advertising ecosystem.
Before joining Utiq, Murray was Director of Global Solutions Strategy at the audience platform Permutive, and has held senior roles at The Guardian and Microsoft.
“I am very excited to be joining Utiq at such a critical time in the digital ecosystem, as deprecation of the third-party cookie becomes imminent”, Murray said.
“The Utiq Authentic Consent Service sets a new standard in enabling privacy and people-first advertising with transparency, accuracy, and scale.
“I’m happy to be joining such a purpose-driven company to support the launch of the UK market.”
Utiq Managing Director, UK, Sara Vincent added: “It’s great to welcome Catherine to the Utiq UK team so early on in our journey.
“Catherine’s experience of working with and for publishers in the UK will bring invaluable insight and appreciation of the challenges publishers face in the market today.
“I am thrilled that Catherine has joined Utiq – together we can help solve some of these challenges.”
Utiq, which is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc, enables brands and publishers to deliver relevant, ad-funded experiences to their consented audiences, while embracing the toughest privacy standards, through its secure and encrypted solutions.
Its recent UK launch follows launches in Germany, France and Spain in 2023.