Unilever launches Degree Inclusive as first deodorant for disability market

degree inclusive - REXONA DEGREE

Unilever has launched Degree Inclusive the world’s first inclusive deodorant for people with visual impairment and upper limb motor disabilities. 

One in four Americans, and one in five Brits, has a disability, but despite being the largest minority community across the globe, products and experiences are still not designed with this community in mind. 

Across the beauty and personal care industry, there is currently no deodorant product suitable for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on an aerosol can with limited arm mobility is a real challenge – and sometimes the fear of sweating keeps people with disabilities from moving as much as they would like to.

Degree Inclusive

Degree believes in the power of movement to transform lives – and that everyone should be able to experience the incredible physical, mental and social benefits movement provides. 

Degree partnered with Wunderman Thompson and its Inclusive Experience Practice, alongside occupational therapists, engineers, and consultants with disabilities to create the new product. 

Driven by a mission to make the deodorant application process accessible to everyone, Degree Inclusive has been designed with the following revolutionary features as noted in the brand’s product development video:

●   A hooked design for one-handed usage

●   Magnetic closures that make it easier to take the cap off and put it back on for users with limited grip and/or vision impairment

●   Enhanced grip placement for easier application for users with limited grip or no arms

●   A braille label with instructions for users with vision impairment

●   A larger roll-on applicator to reach more surface area per swipe

“As a brand that’s committed to inspiring confidence in everyone to move more, Degree believes no one should be held back from breaking a sweat and enjoying the transformative benefits of movement.” Said Kathryn Swallow, Global Degree Brand Vice President. 

“More than 60 million people in the US live with a disability, yet products and experiences are still not designed with this community in mind. With Degree Inclusive we hope to inspire bold action across the industry to ensure that people with disabilities have an equal playing field.”

Working in collaboration with award-winning international design studio, SOUR, the Degree Inclusive prototype was co-developed with a cross discipline team at Wunderman Thompson, led by Christina Mallon, Wunderman Thompson’s Global Head of Inclusive Design.

“As a disabled person, I’ve experienced first-hand the challenges of living in a world of conventional design, where most products and services are not designed with the disabled community in mind,” said Mallon. 

“Being unable to access a basic utility like deodorant – something most people take for granted – has a huge impact on your ability to move, and therefore your quality of life in general. 

“That’s why we’re incredibly proud to have partnered with Unilever to create this innovative and life-changing product: the very first deodorant designed by people with disabilities – for people with disabilities. 

“We hope this will inspire more brands to take an inclusive and accessible approach to design.”