Ukrainian outdoor ads firm uses billboards to message Russian soldiers

RTM-ukraine - ukrainian messages - Russian soldier, stop! Don’t become a killer! Be a human!

Ukrainian outdoor advertising specialist RTM-Ukraine has turned its huge advertising billboards into message boards asking Russian soldiers to stop their invasion of the country.

The billboards idea started off as a single gesture from the company in its effort to help battle the Ukrainian invasion, but the firm said it has now gone national with other outdoor ads firms also utilising their billboards in the same way.

Ukrainian billboard messages

The billboard messages include messages like: “Russian soldier, stop! Remember your family! Go home with a clean conscience!”, “Invaders, go out from Ukraine!” and “Russian soldier, stop! Don’t become a killer! Be a human!”.

07_Russian soldier, stop! Remember your family! Go home with a clean conscience!
Message translation: “Russian soldier, stop! Remember your family! Go home with a clean conscience!”

However other messages are more direct and confrontational. One reads: “Russians, you are fascist! There is no mercy for you! Burn in hell!”, while another reads: “Russian warship, go f—k yourself!”

02_Russians, you are fascist! There is no mercy for you! Burn in hell!
Message translation: “Russians, you are fascist! There is no mercy for you! Burn in hell!”

Russian President Vladimir Putin ordered the invasion of Ukraine just over a week ago in a move that has been widely condemned by most other nations around the world.

According to data from the United Nations the conflict has claimed around 13,500 lives so far.

In an email from the company’s offices in Kiev to Mediashotz, a spokesperson for RTM-Ukraine said of the billboards campaign: “You used to inspire me to share your countries outdoor (advertising) industry news here among Ukrainian professionals. Now I ask you to share a piece of news from my country.

“This is how Ukrainian outdoor agencies all over the country support our army and the brave mood of our people.”

The spokesperson added :“Ukrainians thank Europeans and  Americans for their support” the spokesperson added. “We really feel it! What we need  —  is to have our sky closed by NATO, our heroic army will manage the rest.