UK fintech Soldo appoints Harbour as brand strategy partner


Independent communications consultancy Harbour Collective has been appointed as strategic and creative partner for London-based fintech, Soldo.

Soldo brief

Harbour’s first task is to develop brand positioning work to support all marketing campaigns going forward into 2022.

Soldo, which launched in 2015, provides a spend management platform that combines a web platform, mobile app and pre-paid cards to help businesses control and automate spend processes. 

Soldo currently has some 26,000 customers, ranging from small- to medium-sized businesses up to large multinationals across 30 countries, with clients including Mercedes Benz, GetYourGuide and Gymshark. 

It closed a $180 million funding round in July 2021.

Kevin Chesters, Strategy Partner, Harbour Collective, said: “Soldo is an amazing business and we’re excited that they’ve chosen us for the next step of their journey. 

“It’s hard to believe that some companies are still using spreadsheets and emails to manage their spending when something as simple and brilliant as this product exists. It’s time the world got to hear about it.”

Ben Rees, Chief Marketing Officer, Soldo, added: “Finding the right partners is the key to progress for any business. Harbour has the right people and processes to suit the kind of business we are. 

“They’re the right combination of agile, modern and flexible but with all the right experience to match.”

Soldo is the latest brand that Harbour has added to its roster in the last twelve months of growth – others include Tilney Smith & Williamson, Upstix, Bestinvest and BT. 

The consultancy has also expanded its relationship with existing clients such as McCarthy Stone, The Athletic and Suicide & Co.