UK femtech INNOVO hires Quiet Storm to boost profile


INNOVO, the UK femtech firm, has appointed Quiet Storm as its global lead strategic and creative agency.

Innovo is a wearable tech product designed to strengthen pelvic floor muscles in order to treat incontinence. It can also assist with other pelvic health conditions such as sexual dysfunction.

Innovo market

Bladder weakness, also known as urinary incontinence, is extremely common. One in three women and one in ten men in the UK suffering the condition.

It is often portrayed as untreatable, encouraging sufferers to manage their problem with absorbent pads and pelvic floor exercises, which can be difficult to get right.

Quiet Storm

Quiet Storm has been tasked with raising the global profile of the INNOVO brand. It will launch a multi-channel campaign in 2020.

The company said that the product is safe, effective, non-invasive, and backed by strong clinical evidence.

Susanne Judd VP Marketing at INNOVO, said: “Quiet Storm impressed us with its bold, creative thinking.

“For too long, the taboo around bladder weakness has left millions of women suffering in silence, unable to enjoy their lives to the full.

“Quiet Storm understands this challenge and will provide a refreshing approach to help us to rapidly spread the message that bladder weakness is treatable with INNOVO.”

Rania Robinson, Quiet Storm’s CEO and partner added: “It’s not every day that you get to work on a product with the potential to genuinely transform so many lives.

“Quiet Storm has developed a campaign designed to unleash that potential for INNOVO. It will encourage women to actively seek this solution to their condition and regain their lives. We can’t wait to get started.”