UK content marketing firm Mediablaze bought by iCrossing


Global marketing firm iCrossing has announced its acquisition of UK digital content and experiential company Mediablaze.

The acquisition strengthens iCrossing’s position in the digital experience and content marketing arena in the U.K. and expands its offering for clients


Hearst Magazines-owned iCrossing has announced the acquisition of Mediablaze, a London-based digital experience and content marketing agency, following a 2016 minority stake investment. 

Mediablaze will join iCrossing’s UK office, a global digital marketing leader.

The announcement was made today by Hearst Magazines President Debi Chirichella and CEO of Mediablaze Paul Button.

The newly-formed partnership will offer clients full-service marketing solutions with industry-leading expertise in customer experience, digital transformation, performance media, and creative-driven content marketing campaigns.

“With the digital acceleration brands have seen over the past year, there is a growing demand for complete marketing solutions that can offer engaging and impactful digital experiences and this investment positions us to deliver industry-leading solutions for our clients,” Chirichella said.

“The joining of our businesses will combine Mediablaze’s digital experience capability with iCrossing UK’s powerful media and customer insights, creating a best-in-class agency solution that will help clients transform and accelerate their digital business,” Button said.

“This is an investment in our team and represents a commitment to grow our organisation and position us for continued success as our clients’ needs continue to evolve,” said Jamie Clifford, Managing Director, iCrossing UK.

Icrossing said the acquisition further positions it as a global leader within the digital marketing landscape and enhances its ability to execute creative, data-driven, performance-tested digital experiences that deliver measurable business impact.