UGG marches on Times Square with new 3D DOOH campaign

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Digital marketing specialist Jellyfish today rolled-out an attention-grabbing 3D digital out-of-home (DOOH) campaign for the UGG brand’s new winter lifestyle collection.

UGG treads iconic Times Square site

The creative will be displayed on the iconic Nasdaq and Midtown Financial LED billboards, owned by the vendor Branded Cities, in New York City’s Times Square.

The Southern California-based global lifestyle brand is the first footwear brand to advertise on the new Midtown Financial board, Branded Cities confirms.

UGG’s ads debut today, 19 October, with three 15-second video assets on display across the world-famous billboards.

The screens will play simultaneously, showing off a new product in the UGGextreme range, The Shasta Boot Tall, while also forming part of a wider omni-channel campaign across social, online video, CTV and display to highlight this new collection.

Michelle Hernandez, Director, Omni Digital Marketing for the Fashion Lifestyle Group Brands at Deckers, said: “We are delighted to partner with Jellyfish on a pioneering 3D billboard campaign in such an iconic location.

“We’re confident this work will generate awareness and reach for UGGextreme, which is our pinnacle collection of cold-weather boots and outerwear.

“This campaign and product is designed to deliver extreme protection and allow for bold self-expression, even during the coldest weather conditions.”

“The prominent location and high-impact format of the digital out-of-home units is matched by its interactivity – conveying the message of UGG’s freedom of movement, which enables you to maximise your winter (play)time with freedom and expression, no matter the weather.”

Caroline Nichols, Account Director at Jellyfish, said: “We are thrilled to be the lead company on this eye-catching digital out-of-home execution for UGG.

“There are so many possibilities to capture attention with digital out-of-home today and we are honoured to help this partner and much-loved brand drive mass reach across such engaging placements, right in front of One Times Square.

“The units serve to showcase the freedom and style offered by UGG and we’re very excited that UGG is the first footwear brand to advertise on the Midtown Financial screen.”