Tug opens New York bureau to take US brands global

Tug_Nick Beck, CEO, and Mike Dodds, NED

Global digital performance marketing agency, Tug, is further building its North American presence in response to client demand with the opening of a New York office. 

Through the new office and its existing operations in Toronto, London, Sydney, Berlin and Singapore, the agency is well-positioned to take ambitious US brands global.

Tug in New York

Tug already handles the global business for leading legal software provider, LEAP, with local agency teams managing its display, social, PPC, SEO, and data and analytics across multiple markets.

The agency has also announced the appointment of former-Proximity Global CEO, Mike Dodds, to the Board in the role of Non-Executive Director. 

Dodds will provide strategic advice to the company during this fast-growth phase, drawing from his considerable experience managing global digital agencies for WPP and Omnicom. 

The Managing Director for Tug New York will be announced in the coming weeks.

Independent since 2006, Tug is a specialist performance digital media agency which uses a smart combination of data, media, content and technology to deliver improved return on investment for brands.

Commenting on the New York office, CEO and Founder, Nick Beck, said: “With our New York presence, we have the ability to deliver truly global programs for US brands. 

“By applying our smart combination approach and leveraging our local capabilities across six global offices, we’re able to really drive digital growth for US advertisers internationally. 

“Crucially, through our base in Toronto, US clients can also benefit from the near-shoring of costs which, in the current economic environment, will enable them to get more out of their budgets.”

Peter Baverstock, Chief Executive Officer, LEAP US, said: “Tug knows our products through their work for LEAP globally, but I have been impressed by their data-driven approach to understanding the state by state nuances of legal software in the US”.

“Now, with boots on the ground in New York, we look forward to further local optimisation of campaigns and tighter collaboration between Tug and our Marketing and Sales teams.”

Dodds said: “What impresses me about Tug is that it is both independent and international. 

“This supercharges the opportunity for Tug in the fast-paced performance market, as the agency is able to be nimble and pivot services quickly on a global scale. 

“Tug’s ability to respond to the client demand for a New York offering is testament to the unique strength of this proposition.”