Truepic, SmartFrame create photo-streaming system for sports brands


Truepic and SmartFrame Technologies have deployed the first secure image protection model that they claim will redefine the landscape of authenticity and uncompromised security with provenance in the global sports photography space.

SmartFrame, a leading UK-based tech provider that is redefining the digital image standard, with its innovative image-streaming technology, has made substantial strides in ensuring the integrity and ownership of media collections.

Truepic and SmartFrame

Photos backed by Truepic’s trusted certificate authority undergo a seamless and secure verification process that compliantly signs SmartFrame’s visual media at scale.

Tropic is a provider of secure content transparency infrastructure.

Every image is equipped with the Coalition for Content Provenance and Authenticity’s (C2PA)  Content Credentials, marking sports brands’ assets as authentic and providing a trusted source of information for online viewers.

Recognising the importance of ensuring transparency and authenticity online, multiple sports enterprises and brands, such as Six Nations RugbyNew Zealand Rugby, and Manchester City F.C. have embraced SmartFrame’s image-streaming distribution model, supported by Truepic’s certificate authority.

These premier sports organisations are elevating global brand protection while simultaneously contributing to a safer and more reliable online image ecosystem within sports photography.

Furthermore, by adopting secure image streaming and embedding C2PA Content Credentials, they are setting a benchmark for how digital images are originated, published, consumed, and monetised online.

This strategic move aligns with the critical need for enhanced security in the contextual advertising market, projected to reach over $500  billion by 2030, which sports enterprises can take advantage of to help ensure their continued profitability.

“SmartFrame and Truepic’s partnership represents a significant leap forward in digital media integrity,” said Jeffrey McGregor, CEO of Truepic.

“SmartFrame’s cutting edge image-streaming network paired with Truepic’s authenticity infrastructure introduces the most efficient way for commercial partners to assure the integrity and ownership of media collections.

“We are proud to partner with a forward-thinking organisation like SmartFrame on industry leading content integrity products.”

Rob Sewell, CEO of SmartFrame  Technologies, said: “As a fellow member of the C2PA, it’s clear that the need for trust, security, and transparency in online visual content is as critical to SmartFrame as it is to Truepic,”

“This shared vision forms the cornerstone of our partnership. By integrating Truepic’s widely respected authentication technology into our secure image publishing network, we gain the capability to authenticate images swiftly and effectively and to provide users with a seamless and trustworthy experience.

“This collaboration marks the next phase in our mission to provide the highest level of protection and transparency for online content, and we are excited to embark on this journey with a company as esteemed as Truepic.”