Trouble Maker names Pete Jackson Head of Planning


Fast growing independent agency Trouble Maker said it has appointed Pete Jackson, formerly Wasserman’s EMEA Head of Strategy and Insights, as its new Head of Planning.

Pete Jackson

In his new role, Jackson will report into Chief Strategy Officer and Co-Founder Jonathan Fraser and will be responsible for driving strategy and insight for specific accounts.

With an impressive career history and notable accounts under his belt, including UEFA, Wimbledon, NFL, Chicago Bears, Betway, and Microsoft’s partnership with La Liga, Jackson brings a wealth of experience and creativity to the role.

Jackson’s earlier roles include senior positions at Exposure, Mr President and Holler/Leo Burnett. Jackson has won several awards, including the prestigious Fan Experience Award for Wimbledon Virtual Hill at the Leaders Sports Awards in 2022.

Jonathan Fraser, Chief Strategy Officer and co-founder of Trouble Maker, said: “We are super excited about having Pete on board with us.

“His track record of delivering creative and effective strategic plans for clients is exceptional, and we look forward to him bringing his expertise to our team.”

Jackson added: “The agency model, the clients, the innovation, the fantastic back catalogue of work, operating at the intersection of strategic, creative and media thinking… what’s not to love?

“Hopefully my past lives in creative agencies, sports marketing, research and effectiveness can add to what is already a brilliant proposition as we enter the next stage of growth as an agency.

“And to top it off, I get to work with these immensely talented and lovely people, in a company where I believe I’ll be very happy. I can’t wait to get stuck in and make some amazing things with this gang.”

Jackson’s appointment is expected to bring a fresh perspective to the team and help drive the company’s growth further.