Independent full-service agency Trouble Maker today announced the appointment of Andy Taylor as its Chief Creative Officer.
In his new role, Taylor will oversee the creative department, reporting directly to Simon Hankin, CEO at Trouble Maker.
Taylor will be responsible for driving the agency’s creative vision and aligning with the Strategy and Media teams to develop innovative and effective campaigns that connect with consumers on a deeper level.
With over 20 years of experience in the industry, Taylor is a highly respected creative leader. He joins from tms (formerly The Marketing Store) where he was Global Chief Creative Officer.
Throughout his career, he has worked with some of the world’s biggest brands, including adidas, McDonald’s, Domino’s, Britvic, Unilever, Diageo and Nestle. Andy has also won numerous awards across all disciplines including Clios, DMAs and ISPs.
Simon Hankin, CEO of Trouble Maker, said: “Andy’s hire is part of Trouble Maker’s growth and commitment to our unique model and our goal to keep delivering integrated campaigns that are more effective and impactful for our clients.
“His background and breadth of creative thinking, experience in growing and shaping a diverse creative offering, and his general convivial self makes him a crucial addition to our leadership team.”
Commenting on his appointment, Taylor said: “My approach to creative thinking has always been media-agnostic but so often constrained by defined media plans.
“Trouble Maker, with its holy trinity of Creative, Strategy and Media all working together, frees us from those shackles, allowing us to deliver the best strategic and creative thinking in the right channels to reach our consumers.
“I’m looking forward to the freedom of working this way and bringing some disruptive thinking to the amazing talent and clients already on Trouble Maker’s journey.”