Tribal’s Richard Cable to head up Mediabrands Content Studio

Richard Cable MBCS - mediashotz

Richard Cable is joining IPG Mediabrands as Head of Mediabrands Content Studio UK & Ireland. 

MBCS is the group’s content offering, leveraging the power of data and media expertise to build content experiences within Mediabrands agencies – UM, Initiative, Reprise, Rapport, MAGNA and Orion – around the world. 

He will replace Jed Hallam, who has joined Snap Inc. as Head of Communications Planning, EMEA.

Richard is currently Executive Creative Director at Tribal Worldwide London and, prior to that, was Editorial Director at BBH London. 

Richard Cable

He began his career at GQ before joining the BBC, first as a journalist and later as Executive Producer, heading up BBC Specialist Factual Online. 

Richard brings over 20 years of creative experience as an award-winning editor, writer, documentary maker and digital production specialist.

He will report to Richard Morris, Mediabrands UK & Ireland CEO, and Brendan Gaul, Global Chief Content Officer.

Richard Morris, CEO, IPG Mediabrands UK, said, “We are seeing more and more clients gravitating towards integrated content and activation solutions. 

“This is unsurprising given the surge in performance you can deliver when addressable media meets bespoke, adapted content. 

“Brilliance comes from the marriage of data, technology and creativity, so I am thrilled Richard will lead MBCS, bringing creative excellence to the content we produce for our clients.”