Centralised marketing firm Dawn is adding co:collective, the strategic and creative transformation partner for purpose-led businesses, to its portfolio of independent agencies.
New York-based co:collective helps companies on their transformation journey, working with leadership teams to identify their higher purpose and to build those values into their products, services, actions, and behaviours.
Dawn is a fast-growing portfolio of independent, best-in-class, specialist agencies, with centralised data science, advanced analytics and econometric measurement.
Recognised as The Modern Marketing Model, Dawn provides today’s business leaders fully integrated, highly collaborative solutions.
Founded by celebrated industry executives, Rosemarie Ryan, Ty Montague and Neil Parker, co:collective helps businesses turn purpose into action.
Prior to co:collective, Ty and Rosemarie were co-presidents of J Walter Thompson North America, where they led a 5-year transformation of the company that doubled profitability.
This effort culminated in JWT being named Adweek magazine’s 2009 Global Agency of the Year.
Parker joined co:collective from Wolff Olins, where he served as the Global Head of Strategy, redefining the strategy practice, tripling the size of the team and developing a new brand-led innovation offering.
Over the last ten years, co:collective has worked with some of the most inspiring and progressive organisations and business leaders in the world, including Google, Chewy, LinkedIn, IBM, MetLife, Microsoft, The ACLU, MOMA, Home Depot, Capital One, YouTube and Under Armour.
While remaining independent and founder-owned, co:collective will deliver broader and deeper value to its clients by adding the leading capabilities of Dawn to complement its core creative and strategic offerings.
Bob Kantor, CEO of Dawn said: “Highly successful, sustainable businesses are built on brilliant strategic foundations with purpose at the core of everything they do.
“Over the last decade, co:collective has been a pioneer in helping companies activate their mission through their proprietary StoryDoing methodology.
“The team at co:collective has been collaborating with several Dawn agencies, bringing the balance of science and art today’s leadership teams are increasingly demanding.
“We are thrilled to formally integrate their renowned capabilities into Dawn.”
Rosemarie Ryan, co-founder and co-CEO of co:collective said: “Our model has always been to partner with best-in-class specialists to drive the best business outcomes for our clients.
“We’re excited to officially join forces with many industry specialists that we respect and have worked alongside for years.”
Ty Montague, co-founder and co-CEO of co:collective said, “It is our belief that businesses are increasingly defined by the value they create and the values they demonstrate.
“We couldn’t be prouder to partner with the Dawn agencies to continue to prove the business impact of that philosophy through their unprecedented media, data analytics and measurement capabilities. “
Neil Parker, Chief Strategy Officer said: “I’m delighted that we’re connecting co:collective to the Dawn network.
“The ability to integrate Dawn’s deep data analytics and measurement resources into our process will add further rigor and value to our strategy offering.”
Several Dawn agencies have already been collaborating with co:collective to provide fully integrated marketing, including Crossmedia, Definition 6 and Main Street One with the neighbourhood social media platform, Nextdoor.