Following a competitive pitch, The Corner said it has been appointed agency of record for influencer marketing by automaker Toyota GB.
Toyota GB win
The Corner said it will be responsible for Influencer activity across Toyota GB’s portfolio of brands including Toyota, Lexus and Kinto.
The pitch was managed by London headquartered new business agency, Ingenuity.
Emma Lane, General Manager, Brand Communications at Toyota, Lexus & Kinto at Toyota GB, said: “We were impressed by The Corner throughout the pitch process.
“They delivered sharp strategic thinking, and exciting creative ideas, that we believe will harness influencer marketing to help build our brands.”
Neil Simpson, Founding Partner, and CEO at The Corner, said: “This appointment by a blue-chip client vindicates our decision to build a first-class influencer marketing and management team, that is fully interwoven within our better brand positioning.”
Toyota GB plc is the company responsible for sales, marketing, after sales and customer relations for Japanese car brands Toyota and Lexus in the UK.
It is responsible for all sales, marketing, after sales and customer relations issues nationwide.
The UK unit of the company employs around 400 people and is headquartered in Great Burgh, Surrey.
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