Toilet brand Bloo signs up celebs for fun TikTok campaign

bloo tiktok campaign

Bloo, a UK toilet hygiene brand, has launched a fun new campaign called #BlooDancingCleans with a host of celebs on TikTok.

The campaign, which kicked off on International Dance Day (29 April 2021), coincides with Bloo launching its new bathroom cleaners featuring a unique 2-in-1 Spray & Foam Action Trigger range. 

The feel-good challenge aims to educate Brits of how dancing while cleaning can boost wellness and hygiene.

Bloo and TikTok

#BlooDancingCleans kicks off with TikTok influencers the Gregorian Sisters, Olivia, Amelia and Gabriela – who created the dance routine to ‘Talk Dirty’ by Jason Derulo, that will also be copied by Love Island star Olivia Bowen and reality star and actress Jacqueline Jossa, along with other influencers to replicate the moves.

With the popularity of TikTok skyrocketing with ‘CleanTok’ and ‘FitTok’, #BlooDancingCleans will become the latest trend to hit the worldwide social media platform. 

Olivia Bowen TikTok

The challenge is aimed at educating Brits on the benefits of mixing dance with cleaning, to help make the activity even more enjoyable. This includes helping to burn calories, tone and improve mood.

The dance off also incorporates Bloo’s new 2-in-1 Spray & Foam Action Trigger made of 100% recycled plastic which are reusable with refills. 

It includes a Bloo Total Bathroom variant that can be used on all areas of the bathroom including the shower, sink, bathtub and a Bloo Hygiene variant which kills 99.9% of bacteria and viruses including Coronavirus.


Bloo’s inspiration for the initiative was that more than half of adults (60%), and over two thirds of young people (68%), admitted that their mental health worsened during lockdown, however 80% of British adults believe cleaning has had a positive impact on their mental health and wellbeing

To participate in #BlooDancingCleans’ initiative, join the movement by using the hashtag #BlooDancingCleans on TikTok and all other social channels.