Integrated agency TMW Unlimited, part of agency group Unlimited, has promoted Paul Dazeley to the position of Head of Planning.
TMW Unlimited has recently won a raft of competitive pitches, including government contracts.
In this newly created role, Dazeley will oversee planning for TMW Unlimited’s expanding roster of clients such as ABBA, WW/ Weight Watchers Vodafone, Govia Thameslink Railway (GTR) and BMW.
With more than 15 years’ experience, Dazeley will continue to report to Dan Bowers TMW Unlimited’s CSO, and will be responsible for the agency’s integrated and brand strategy capabilities, as well as growing and developing the planning team.
Before TMW Unlimited, Dazeley was Associate Strategy Director at Proximity London and prior to that role, planner at EMO Unlimited. He has also worked client-side at brands including Kabuto Noodles and Ella’s Kitchen.
Dazeley is a key member of TMW Unlimited’s D&I board, driving initiatives through his work with Youboard.
With aspirations to improve the accessibility and inclusion of the wider industry, he’s also a member of BIMA’s Inclusion & Diversity council.
Dan Bowers, chief strategy officer at TMW Unlimited said: “Paul’s promotion was a total no brainer. He has been right at the heart of some of our biggest successes over the past couple of years – from YesAuto, Diet Coke, Freesat to WW (formerly Weight Watchers), and most recently, HMRC.
“He has the total respect of everyone he works with, combined with great leadership skills and an impressive commitment to our wider agency culture.”
Anna Hill, General Manager (Country Manager & SVP) at WW/ Weight Watchers said: “We are absolutely delighted for Paul.
“From the very start of our relationship, he has impressed us with his passion, innovative approach, and strategic brilliance. He has really helped push our brand forward to achieve growth in a highly competitive and incredibly important category.”
Dazeley added: “It’s an incredibly exciting time to be at TMW Unlimited. Our innovative approach to integrated and brand creative is resonating with our broad range of new clients.
“Our brilliant team of planners really appreciate the importance of brand ideas that work across the entire customer journey, with human understanding at their core.
“I’m really excited to support the team as we continue to grow and create powerfully effective work.”
Earlier this month Unlimited group was appointed as creative agency partner of record for HMRC and Dazeley led the strategic response.