TMW creates new Managing Director role amid senior hiring spree


Following a period of growth, TMW Unlimited, part of UNLIMITED, has announced three appointments in senior positions, including a new Managing director role.

Emma Norman (centre, main pic) has been promoted to Managing Director, Olivia Wedderburn has been promoted to Executive Social Influence Director, and Emma Banks has been hired as a Planning Director.

New Managing Director role 

Norman has been promoted to MD from her previous role as Chief Client Officer. The promotion comes as a result of the increasing size and scope of the agency, and her outstanding personal contribution to the business’ growth.

In addition to multiple significant new business wins, including Oak Furnitureland, TMW Unlimited recently launched a specialist digital agency, TMWX.

Norman has played a pivotal role in new business and organic client growth, leading efforts in securing integrated creative accounts for WeightWatchers and NS&I.

She will work alongside CEO, Chris Mellish, who will focus on the agency’s long-term ambition of being the UK’s most respect integrated agency.

Norman will lead TMW Unlimited’s day-to-day operations and implementation of strategy, whilst continuing to play a key role in managing client relationships.

Olivia Wedderburn’s (right, main pic) promotion reflects the increased prominence of TMW Unlimited’s award-winning Social Influence team, a capability that has been at the heart of the agency’s integrated success.

Since joining TMW Unlimited as a Social Media Manager in 2017, Wedderburn has spent several years chairing the DMA’s Social Council and played a pivotal role in leading the agency’s thought leadership, trends forecasting and social innovation.

As Executive Social Influence Director, she will be responsible for bolstering the agency’s content, community and collaborations offering, whilst providing strategic oversight and guidance to the rest of UNLIMITED.

Emma Banks (left, main pic), who was previously Planning Director at St Luke’s and Strategy Director at Ogilvy UK, has been hired to work primarily on TMW Unlimited’s rapidly growing government and public sector client list.

Since UNLIMITED & Pablo were appointed to the Government roster, TMW Unlimited have become the lead integrated agency for the Cabinet Office, HMRC, NS&I and Historic England.

The agency will be bolstered by Banks’ wealth of above-the-line and behaviour change experience.

Banks will be working closely with UNLIMITED’s Human Understanding Lab, to deliver insight-driven strategic advice to clients.

The Human Understanding Lab, which comprises 120 data, behavioural, and neuroscientists, offers insight, strategic support and creative testing capabilities to UNLIMITED’s clients.

TMW Unlimited was the only agency to be shortlisted in both the Integrated and Customer Engagement categories at the most recent Campaign Agency of the Year Awards.

Chris Mellish, CEO at TMW Unlimited said, “Emma [Norman] embodies our culture and values and has been at the heart of the agency since the day she joined.

“She has that rare skill of perfectly managing our clients’ needs with the needs of our internal teams, and she knows the value of great strategic and creative work.

“We have an ambition of becoming the most respected integrated agency in the UK, and I can think of no one better to help lead us to that point. This is amazing news for the agency, and I look forward to working even more closely with her in the future.”

Commenting on Wedderburn’s appointment, Mellish said: “So much of what is special about us an agency is a direct result of Liv’s contribution. Her expertise, hard work and peerless enthusiasm is apparent across so much of our best work.

“Social is an enormous part of our integrated offering, with Liv and the team playing leading roles in understanding cultural trends and driving innovation.

“She’s also played a central role in our thought leadership programme and epitomises our agency value to always stay curious. She’s a star, and we’re proud to have her.”

And on Banks, Mellish added: “As the agency grows, and we continue to pick up more and more behaviour change briefs, it’s imperative that we’re able to find planners who are capable of getting under the skin of the knotty and diverse strategic problems that we’re asked to solve.

“Emma [Banks] has that ability in spades and will be a fantastic addition to an already fantastic team.”

Norman said: “We are in a very exciting place right now. What felt like a very natural evolution for us as an agency has now become very real via our evolving proposition and some significant new business wins and client developments.

“I can’t wait to see what the future holds, and for us to make our ambitions of true integration a reality.”

Wedderburn said: “Being part of our Social Influence capability over the last few years has been really special. I’m incredibly proud of the team for growing into a such a fundamental component of the agency’s offering, and it’s an honour to lead such an amazing group of talented people.”

And Banks said: “The opportunity to answer complex questions, where the right strategy has the power to make a genuine difference, is exactly what you want as a planner. TMW Unlimited’s client list and capabilities means I’ll get to do that every day.”