UK agency Brothers & Sisters was the creative agency behind the new campaign.
Mufasa leads new campaign
The new ad has everything it promised in late summer – high energy, vibrant colours and a catchy new song that remixes the popular Nightcrawlers 1992 hit Push The Feeling On, switching the lyrics from ‘It’s Friday then’ to ‘Just Sold My Car’.
The campaign planning began in early 2022, with the aim to take the brand in a new direction, capturing the feelgood vibes experienced by more than three million customers who use webuyanycar.
As plans progressed, webuyanycar announced its five-year contract with This Morning presenter Phillip Schofield had come to an end in September, as the brand looked to introduce a new lease of life into its marketing and advertising.
“Our new ad campaign is fun, exciting and something completely different that we hope will bring joy and put a smile on people’s faces”, a webuyanycar spokesperson said.
“While Mufasa is featuring in our launch ads, we’re no longer having a celebrity ambassador represent the brand, instead shining a light on ordinary people with a zest for life.
“Our new ads are all about celebrating that feel good moment when you sell your car with ease – we can’t wait to reveal more later this year.”
Headquartered in Manchester, webuyanycar today runs more than 500 local branches nationwide.
As one of the most recognised and celebrated automotive brands in the UK, customers are offered a free, no obligation valuation for their motor via the webuyanycar website in less than 30 seconds, and with over 150,000 customer reviews, webuyanycar has an ‘excellent’ rating on Trustpilot.
The first ad in the new campaign launched across the nation’s TVs on Christmas Day, with the brand promising more to come over the next few months.