TikTok partners with Influencer.com on new Creator Marketplace API

tiktok - Image by Nitish Gupta of Pixabay

Influencer.com, the influencer marketing and branded content solution, today celebrated its official partnership to integrate with the all-new TikTok Creator Marketplace API. 

As a result, brands will be able to make real-time decisions around campaign performance based on first-party data within Influencer’s proprietary technology platform, Waves.

TikTok Creator Marketplace API

Influencer.com’s clients, including Hilton, Polaroid, Deliveroo, Takis and National Rail, will gain exclusive access to TikTok’s first-party data on audience demographics, growth trends best-performing videos, and much more to identify the right creators for creator and paid advertising campaigns, giving them trusted data on metrics that are essential to brands’ ROI. 

By linking their TikTok Ads Manager account to Influencer.com’s platform, brands will also easily be able to create Spark Ads, TikTok’s advertising tool, from creators’ TikTok videos within Waves and receive detailed reporting.

Through this integration, which is only being made accessible to a select number of influencer marketing companies, Influencer.com’s clients will be able to access all that the TikTok Creator Marketplace, the official platform for brand and creator collaborations on TikTok, has to offer. 

It presents the opportunity for brands to identify and partner with an expansive and diverse group of creators.

Ben Jeffries, CEO and Co-Founder, at Influencer.com said: “We are thrilled to be part of a select group of trusted partners with the TikTok Creator Marketplace and provide our clients with this new solution via our technology platform, Waves, which will enable brands to measure their campaigns through performance-led insights. 

“The move further cements our position as an industry leader and builds upon our recent explosive growth.”

Melissa Yang, Head of Ecosystem Partnerships at TikTok, said: “Creators are the lifeblood of our platform and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands.’’

‘’We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”

The integration adds to Influencer.com’s list of API integrations that include Facebook, Instagram, Twitter and YouTube. Influencer.com is also an official marketing partner with Meta for delivering creative solutions on Instagram and Facebook.