TikTok continues BFC NEWGEN talent programme sponsorship for second year

bfc newgen

TikTok has confirmed it will be working with the British Fashion Council for a second year as the Community Partner for BFC NEWGEN.

BFC NEWGEN is a talent initiative to enable the next generation of British design talent to reach an even bigger audience globally through our platform.

BFC NEWGEN

The programme has previously paved the way for iconic fashion designers including Alexander McQueen, Christopher Kane and Erdem.

Last September TikTok made its London Fashion Week debut, as the Principal partner for the BFC NEWGEN programme.

In September, the TikTok Show Space at Old Selfridges Hotel played host to the new generation of talented designers including S.S Daley and Helen Kirkum, who shared their journey from the work room to the front row on TikTok.

From Yuhan Wang offering a backstage look at her Spring/Summer 2022 collection to Saul Nash sharing what it was like to present his first solo runway, TikTok enabled fashion enthusiasts and creatives alike to experience the front row at London Fashion Week like never before.

The global video sharing app also said that two of its biggest TikTok fashion creators, super stylist Melissa Holdbrook-Akposoe aka @melissaswardobe and fashion expert Benji Park, aka @FashionBoy, will join the BFC NEWGEN judging panel alongside fashion industry experts to help select the next generation of NEWGEN designers.

TikTok said that, over the past two years it has increasingly become a home for fashion designers, stylists and enthusiasts to share their love of fashion and their creativity with a global audience. 

Nowhere on the internet sets style trends quicker, revives old ones or can turn high fashion into wearable street looks in less than three minutes, it said, adding: ”That is the power of TikTok’s creative fashion community.”

From #SneakerTok and #Streetwear to #Sustainability and #Upcycling, designer fashion houses, high street brands, aspiring stylists and fashion fanatics are finding their style and their voice on TikTok, making the platform a hotbed for emerging fashion trends and emerging fashion talent.