Three Olives Vodka enlists AI-driven Generager for new campaign


To celebrate its vibrant new rebrand and improved formula, Three Olives Vodka is combining the latest technology with the ultimate big night out, thanks to the new AI-powered Generager.


The Generager, powered by creative communications agency Exposure, is an interactive digital platform that combines your three most electrifying and bold ideas for a big night out to curate a bespoke personal party.

Whether you love disco balls, sequins and confetti or prefer country music, line dancing and cowboy boots, the Generager will bring your ideas to life.

Exposure’s campaign will be shared online by key influencers and boosted by a social call-to-action, #ThreeOlivesGenerager #Contest.

Anyone who enters their favorite party ingredients into the Generager and then shares the results is automatically entered into a competition to win the party of their dreams, courtesy of Three Olives Vodka.

The Generager promotes Three Olives Vodka as a simple solution for letting go and having fun, while recruiting new brand fans among 21-26 year old Gen Z vodka drinkers.

The message is that whatever your party preferences, Three Olives is the ultimate vodka for any drinking occasion and any time of year.

As well as the ultimate party winner, 33 runners up will bag a $100 gift card to kick start their own parties. Entry closes on 15th December and all winners will be contacted by January 2024.

“AI has taken the creative industry by storm and will continue to create shockwaves in our future”, said Sebastian Bench, Chief Digital Officer at Exposure.

“By combining the latest in technology with the spirit of revelry, we wanted to create a new AI platform, The Generager, that connected Three Olives to its core consumers in a fun and inspiring way.

“By creating this platform, we can allow users to bring to life their unique style and preferences while stirring excitement for unforgettable experiences in their future”.