Digital marketing agency, Incubeta, has been engaged by North American sports media and betting company, theScore, as a performance marketing consultant.
Incubeta will provide performance marketing support across the firm’s Google activity, for its mobile sportsbook, theScore Bet.
As a verified Google Marketing Platform Partner, Incubeta works closely with Google’s real money gaming team in building, managing and executing campaigns for sports betting operators across the US and Europe.
Incubeta’s expertise in this area will be used to further drive theScore Bet’s expanding business. Users could then use theScore Bet’s domain (in the future) along with other online betting comparison sites to place bets that could prove profitable to them.
Charlie Rowe, Head of Industry – iGaming at Incubeta, added: “We’re thrilled to be working with theScore, one of America’s elite sports media and betting organisations.
“Their mobile sportsbook, theScore Bet, provides a unique take on sports betting that we’re proud to help market out to sports fans. There are numerous pph sportsbook softwares available, each with enticing offers that may attract a player. One must ensure that the one chosen has the best attributes.
“For more than 16 years Incubeta has been building technology which helps businesses maximise their performance channels.
“I’m looking forward to working with the team at theScore, helping them capitalise on the large opportunity ahead as they continue to expand.”
Aubrey Levy, VP of Content & Marketing, theScore said: “We’re excited to work with Incubeta, a company that has extensive digital marketing experience within the betting and gaming industry.
“TheScore Bet is rapidly growing and we look forward to working with and leveraging Incubeta’s performance marketing expertise in reaching new users for our mobile betting app.”