The Times newspaper launches new luxury channel

the-times-luxury

In response to increased demand from readers and advertisers, The Times has launched a new luxury website, bringing an array of lifestyle products and services selected by The Times award-winning journalists.

The timing of the launch may raise eyebrows as it comes on the same day as UK Prime Minister Rishi Sunak scrambled to prepare the UK for years of higher taxes and hard austerity ahead.

However, available from 9 November, The Times’ news channel will sit alongside well-established channels such as Times Politics, Business and Sport. 

Curated by LUXX editor in chief, Kate Reardon, the new channel will offer all of LUXX’s glamour and escapism combined with its signature intellectual rigour.

The Times Luxury channel

Drawing upon a wealth of Times experts and writers, such Anna Murphy, Hugo Rifkind, Jess Diamond and Tom Whipple, as well as industry specialists such as Nick Vinson and David Green, the channel will offer intelligent, informative and entertaining content, engaging with ideas and individuals as much as with luxury items.

Stories on the channel will be updated on a daily basis including the best of the print edition and Times LUXX reports, creating an exclusive continuous luxury content offer on The Times’ website and social media channels.

Like its print equivalent, The Times Luxury channel will cover all areas of the luxury market, including Fashion, Watches & Jewellery, Design, Property, Motoring, Travel, Philanthropy, Food & Wine, Aesthetics & Grooming, Sustainability and Technology. 

No Paywall

Surprisingly, the channel will sit outside of The Times’ paywall, making it accessible for all readers globally.

The launch will also see the introduction of The Times Luxury Events, an exclusive series of editorially curated events targeted at Times subscribers who have proven engagement with the luxury market. 

The invitation-only experiences will offer unique access to The Times’ editorial teams and expert contributors for the brand’s most discerning readers.

LUXX Editor, Reardon, said: “The Times Luxury channel will bring all of the content for which LUXX has become famous to a continuous digital channel for the first time. 

“With fresh, daily content as well as the best of the magazine it massively increases our luxury output and our engagement with affluent audiences.

“LUXX has always set itself apart with a more intellectual perspective on the space. We consider luxury in terms of philanthropy, sustainability, philosophy and psychology as much as the latest car or watch. 

“Because Luxx sits at the heart of The Times, I can call on the best writers in the English language to bring a distinctively intelligent and thoughtful view of what luxury really means.”

Caroline Tredget, Commercial Director, The Times & The Sunday Times, said: “LUXX as a print proposition has generated fantastic commercial success and, by extending this luxury content proposition across print, digital and events, we can help brands to reach and engage with their buyers in a consistent and interactive way, in a beautiful, curated and brand safe environment.”