Independent media agency for dynamic growth brands, The Specialist Works, part of What’s Possible Group, has announced the appointment of Lee Baring as Managing Partner, Implementation Planning.
Baring will be responsible for leading all specialist teams that span AV, Publishing, Online, Radio and OOH, and help deliver the best work and market-leading solutions for clients.
Baring was previously at VCCP Media for nine years, four of which as Head of Investment, where he oversaw and nurtured the growth of the agency. Baring has also had previous roles at Sony, ITV, MCS and Havas.
This is a newly created role within The Specialist Works leadership team and comes as the business enjoys exponential growth within What’s Possible Group.
Baring’s new role will see him bring deep insight into how the media landscape is evolving across short, medium, and long-term, and he will use this knowledge to drive success for clients and set the strategic direction of The Specialist Works’ specialist capabilities.
Baring will begin immediately and report to The Specialist Works’ Managing Director, Verity Brown.
“Lee has the substantial industry experience and skills in cross-channel planning, optimisation and measurement that will fuel our ongoing momentum and growth within What’s Possible Group. He understands the value that a creative, audience-first approach brings to campaign performance and his technical skills are only surpassed by his passion in applying his knowledge”, Brown said.
“He will be a brilliant new addition as he helps our talented teams in their tireless pursuit of growth for our clients.”
Lee Baring, commenting on his appointment, said: “The Specialist Works and What’s Possible Group know who they are and what they uniquely do for their dynamic growth brand clients and it’s truly exciting to be joining them as they continue to grow.
“I’m looking forward to supporting Verity and the brilliant specialist teams and becoming a piece of the What’s Possible Group success story.”