The campaign spotlights how the brand’s core audience has an emotional longing for adventure, but always in the style and comfort they expect.
THE OUT campaign
The campaign runs across digital out-of-home in London and on social media, highlighting THE OUT as the perfect solution for stylishly escaping frenetic urban life in the great outdoors.
Building on the brand’s LIVE YOUR OUT creative platform, the campaign aims to drive brand awareness and expand its customer base.
Spectacular photography drives the four campaign executions that spotlight Britain’s natural beauty spots and form a backdrop to the sleek Jaguar Land Rover cars available for rent through the service.
In THE BREAK OUT we see a family at the beach hitting the waves to surf. In THE DINE OUT, a couple picnic alfresco in beautiful countryside.
Friends gather around an open fire in THE HANG OUT, while THE SLEEP OUT features the night time glow of a magical glamping trip.
Finally, THE FAR OUT highlights the depth of escape possible with THE OUT as people roam in rolling hills.
Together, the copy and imagery go straight to the heart of the creative idea and showcase the brand’s luxury offer for adventurers.
Matthew de Graft-Hayford, Head of Marketing at THE OUT, said: “We know our audience wants an experience of adventure and exploration.
“The LIVE YOUR OUT campaign grabs their attention and shows our target that our service is designed to meet their needs and high expectations from the moment of the booking itself.”
Matthew Harrington, Executive Director at House 337, said: “THE OUT continues to provide an industry-leading premium service in luxury car rental.
“The striking creative and resonant message of this campaign marks a forward step towards building wider recognition of the brand and expanding the customer base.”