The Or launches Brexit Christmas ration pack for Trussel Trust

brexit christmas ration pack

Creative agency The Or has created a tongue-in-cheek Brexit Christmas Ration Pack to ensure that no matter how badly this festive season is affected by Brexit-related shortages, all is not lost.

Reflecting the current shortage of European farm workers and labour shortages throughout supply chains, the Brexit Christmas Ration Pack includes a single potato, tinned turkey, a tiny bottle of wine, a bottle of British sewage-tainted ‘drinking’ water (NOT for drinking), a mini jerry can of petrol, a single candle and a match to combat rising energy prices.

Brexit Christmas pack

When you click on to ‘buy’ one, you’ll instead be directed to make a donation to food bank charity The Trussell Trust, which runs 1,200 food banks up and down the country to help feed the more than 14 million people in the UK living in poverty – including 4.5 million children.

The Brexit Christmas Ration Pack project launches today and will be promoted across social and OOH.

All the items feature fun bar codes that spell out with numbers and letters the likes of 5T1LL3UR0P3AN, 80R3D0F8R3X1T and M3RRY5H1TMA5, and are all packed into Brexit Christmas Ration Pack bag.

The Brexit Christmas Ration Pack project, launched on 13 December and are being promoted across social and OOH. 

However, the Brexit Christmas Ration Packs won’t really be on sale – this is a fun festive stunt with a serious message and the brainchild of London-based creative agency The OR, part of the global Mother Family.

When you click to buy one as a fun stocking filler for a loved one (whether to a EU-loving Remainer or to wind up a Leaver), you’ll instead be directed to make a donation to food bank charity The Trussell Trust, which runs 1,200 food banks up and down the country to help feed the more than 14 million people in the UK living in poverty – including 4.5 million children.

According to the Trussell Trust, 2.5 million emergency food parcels have been given out so far this year by food banks to people in crisis – a 33% increase on 2020 – and it’s expected to be the Trust’s busiest Christmas yet. 

The real message behind The Brexit Christmas Ration Pack is that despite all the shortages, and how they may inconvenience some of us, the reality for many Brits will be far worse – being left with nothing on Christmas Day.

Amy Fasey and Jacob Hellstrom, senior creatives at The Or, said: “We hope people enjoy the dark humour of the ration pack – it’s been fun to create after a year of grim-sounding headlines. 

“Brexit’s knock on effects have and will continue to hit everyone in different ways this holiday season – and at least this will give us something to smile about when our Brexiteer Uncle Bill starts his annual Christmas rant at the dinner table.”

While the ration packs won’t actually be available to buy to the general public, a few are being produced to be sent out to select journalists and influencers to raise awareness of the stunt and increase donations to the Trussell Trust.