The MISSION Group appoints Cat Davis to drive business growth


Catherine Davis is joining The MISSION Group in the newly created role of group marketing director

Davis will assume responsibility for accelerating growth across both The MISSION Group and krow. The later recently announced its merger with fellow group agency Bigdog.

Previously chief marketing officer at Grey London and chief growth officer UK & Europe at Cheil London, Davis was most recently the chief marketing officer at Dentsu-owned gyro on a consultancy basis.

Mission at MISSION

Davis will work alongside John Quarrey – krow Group ceo – and the senior team at krow. The firm employs 200 people across four offices in London, Norwich, Leicester and Belfast.

She will spearhead the new business drive for firm’s portfolio of agency brands, which include Bray Leino, Chapter and Mongoose.

Her career highlights include delivering 68 account wins during her seven years at Grey London. She oversaw a successful new business drive at Cheil that led to the agency winning Etihad Airways, LEGO and Nestlé.

At gyro she oversaw a successful new business programme. This helped the agency win a number of big accounts including Fujitsu, Condeco and Kaspersky’s global media.

Ambitious growth

Catherine Davis said: “The opportunity to join The MISSION Group and krow – and help James, John and the rest of the team deliver their ambitious growth and PR plans was one that was too great to resist.

“I’ve got a blank sheet of paper, a hugely ambitious agency group and an impassioned agency team with the drive and tenacity to take their business to new heights.

“It’s a really exciting time to be joining and I can’t wait to get started”.

James Clifton, group chief executive, The MISSION Group, said: “MISSION has the skills, talent and infrastructure to be an exciting and credible alternative to the established communications Group.

“Something we should be shouting about. Which is why Cat is the perfect hire at the perfect time”

John Quarrey, chief executive, krow, said: “Cat’s energy and enthusiasm make her the perfect choice to help the new krow group thrive and prosper and we are all looking forward to working with her”.