The Kite Factory promotes Jonathan Leech to Commercial Director

Jonathan Leech

Independent performance agency The Kite Factory has promoted Jonathan Leech to the role of Commercial Director.

Jonathan Leech

Formerly Director of Investment, Leech takes on a wider commercial remit with immediate effect, overseeing all client, supplier and partner contract negotiations; to ensure best in class value creation both for the business and its clients.

He will continue to lead the investment team overseeing all media trading, implementation, agency audits and respective price benchmarking.

Reporting to CEO Robin Trust, he will also lead The Kite Factory’s commercial proposition as the industry continues to innovate and remain a pivotal member of the agency’s Senior Leadership Team, which was set up by Trust in 2019.

Leech joined The Kite Factory (then MC&C Media) as TV Group Head in January 2014 and was promoted to Head of Broadcast, TV & Radio just four months later. He became Director of Investment in 2017.


“As an independent agency, we’re able to secure exclusive, pioneering media owner deals that enable us to deliver innovative ideas and campaign executions; whilst providing the added benefits of total transparency, media-neutral planning and market-leading flexibility”, Leech said.

“Everything we do however remains true to our heritage with a core focus centred around measurement and driving performance.

“As the UK the trading environment and client, supplier and agency models continue to evolve at pace, I’m thrilled to take on this broader role to ensure that we continue to produce both creative and competitive solutions that deliver growth for both our clients and suppliers alike.”

Robin Trust, CEO of The Kite Factory, said: “I have worked with Jonathan for nearly a decade; and he is without a doubt the best negotiator and operator I have worked with.

“His entrepreneurial spirit and ‘can-do’ mentality places him at the heart of our offering of delivering growth. I can’t think of anyone more suited to create greater value for our clients than him.