The happy egg co. launches ‘Happy Hens’ campaign by Live & Breathe


Leading creative agency, Live & Breathe, and the UK’s no.1 egg brand, the happy egg co., owned by Noble Foods, have launched the ‘Happy Hens Lay Tasty Eggs’ campaign and refreshed the brand’s welfare-centric brand identity, alongside Curious Productions, OMD, and packaging agency Brandon Consultants.

Happy egg co. campaign

The farmer-led campaign aims to highlight how the happy egg co. go the extra mile to ensure hen welfare is their number one priority, and how this commitment results in the creation of tasty eggs.

Through the brand’s simplified messaging around welfare, a dedicated social strategy and a packaging refresh, the refreshed brand identity will target consumers who appreciate high hen welfare.

The campaign went live 5 February, and will be across TV, radio, OOH, social platforms Meta and Pinterest, and Digital platforms YouTube and CTV.

Kate Charman, Senior Brand Manager at Noble Foods, said: “Through this campaign, we want to give consumers a better understanding of the benefits of buying the happy egg co. eggs, and how our farmers go that extra mile for their flocks”.

“Working with brilliant minds at Live & Breathe, together with our own farmers, was a great match. Our farmers are truly passionate on or off-screen, so we knew they would be the best champions of the brand.

“Live & Breathe captured their essence and spirit, which was key. It’s an exciting moment for us to be launching this campaign and we hope it creates more awareness of the British farming community and how important great welfare is for the best produce.”

Hannah Russell, Senior Account Director at Live & Breathe, said: “We are thrilled to announce the launch of this campaign with the happy egg co.”

“Our collaboration aims to not only elevate the brand but also to champion the cause of free-range eggs, fostering a movement towards conscientious choices.

“This partnership represents a balance of creativity and sustainability, where every idea hatches a brighter future for both our clients and the welfare of our feathered friends.”