Creative Influencer marketing business The Fifth has restructured its senior management team following fresh backing from parent company News UK for domestic and international growth.
Three years since launch, The Fifth has seen rapid growth from its creative-led influencer marketing proposition, working with brands including Disney, YouTube and Square.
Building on this growth, the company said it is now receiving a new round of investment from News UK to fund further expansion.
To manage this growth, The Fifth has restructured its management team with a series of key internal promotions.
Oliver Lewis, currently founder and MD, will become CEO and will lead the business across all markets and will be focussed on expansion into the US as well as the evolution of revenue streams within the booming creator economy.
Director of Operations and Marketing, Jessica Markwood, will become COO to deliver the company’s strategic vision and three year growth plan, whilst helping shape a successful, diverse and rewarding culture for the agency.
Sam Coleman, currently Commercial Director, will become The Fifth’s Managing Director EMEA.
Coleman will lead the Fifth Agency in the UK and client services growth across the EMEA region.
All three will be supported by an expanded SLT including Katie Wallwork who continues to lead the award winning Fifth Talent business and Creative Director Candice Green.
Olly Lewis, CEO of The Fifth, said: “Over the last 12 months we have continued to grow the business in line with our clients needs but we plan to double the size of the agency over the next six months.
“As a result, it’s vital that our management team is structured to cater for that level of growth.
“With fresh backing from News UK we’re in a position to turbocharge our expansion both domestically and internationally.
“We’ve seen a fundamental shift in influencer marketing in the last couple of years as the industry matures and takes its place as an established part of the marketing mix.
“Our mission to both professionalise and lead this space into the creative realm where we feel it belongs has positioned us well with major brands who are now investing significantly.
“They want a trusted, transparent and forward thinking agency partner to support their influencer strategy and that’s what The Fifth delivers.”