The Fifth names its first Non-Executive Chairman


Award-winning UK social creative agency The Fifth, a business owned by News UK and known for its viral creator marketing campaigns, today announces the appointment of Deborah Kerr as its first Non-Executive Chairman.

The Fifth Non Executive Chairman

Kerr is highly regarded in the marketing and advertising industry, having held CEO and other senior leadership positions at global network agencies including WPP, The&Partnership, JWT, AMV BBDO and TBWA.

Within these roles, she has worked with numerous global and local clients ranging from Diageo, The Coca Cola Company and Vodafone to Sainsbury’s, Camelot/The National Lottery and News Corp.

As a leading innovator in the field of social creative, influencer marketing and talent management, The Fifth has built a strong reputation in its relatively short history.

Kerr’s appointment comes at a pivotal point as the agency continues to grow across EMEA and build on its recent expansion into the US market.

In this new role, Kerr will work closely with The Fifth CEO, Oliver Lewis and his management team to provide strategic guidance, as well as a deep knowledge of the marketing industry that will help set the pathway for continued success.

Commenting on her appointment, Kerr said: “I am delighted to be joining The Fifth in this role, having watched the company with interest since its launch.

“Its impressive client list and its growth – including its expansion into the US last year – makes it a very exciting business to be involved with. I look forward to working with Oliver and his management team to help maximise the agency’s growth potential and its long-term value.”

Oliver Lewis, CEO of The Fifth added, “I am thrilled to have someone of Deborah’s calibre join our advisory board as Chairman.

“Her extensive agency experience and knowledge of the wider creative industries will be an incredible asset to our company as we continue to execute on our strategic growth plan.”