The Creative Engagement Group acquires Vitiello Communications Group

Vitiello TCEG

The Creative Engagement Group has acquired US based employee engagement experts, Vitiello Communications Group. 

Established in 1990 by founder and CEO Jill Vitiello, the company provides specialist services to large Pharmaceutical companies focused on enhancing the employee experience. 

The team at Vitiello works closely with internal communications, human resources, and business leaders to develop communication strategies and create change management and culture-related content to help drive long-term business performance.

The Creative Engagement Group is the immersive division of Huntsworth, the international healthcare and communications group.


Vitiello will become part of TCEG’s fast-growing employee engagement division Forty1, which is led internationally by Richard Burton. 

The acquisition strengthens the group’s ability to deliver a wide range of integrated employee engagement solutions to clients in North America and globally — and capitalises on TCEG’s extensive range of creative capabilities in film, digital and experiential.

Russ Lidstone Group CEO The Creative Engagement Group
Russ Lidstone: Latest addition to TCEG will enhance service to global clients.

Russ Lidstone, Group CEO of The Creative Engagement Group said: “I’m delighted to welcome Vitiello to The Creative Engagement Group. 

“Jill and the team are really talented, great people and their addition gives our Forty1 employee engagement division even greater ability to service our global clients. 

“It also underpins our commitment to creating moments that inspire lasting change and helping our clients to build organisational capability.”

Jill Vitiello said of the acquisition: “The Vitiello team is thrilled to join The Creative Engagement Group and to partner with Forty1 to spearhead North American operations. 

Jill Vitiello Partner & EVP Vitiello
Jill Vitiello: Acquisition will bring broader array of modern services.

Broader array of services

“The combination allows us to offer a broader array of modern organisational communication services, which are essential to success in companies that value an excellent employee experience where everyone contributes to a healthy, inclusive workplace culture.”

Richard Burton Managing Director, Forty1 said: “Welcoming Jill and the team to Forty1 is an exciting moment for the group. 

“By combining the exceptional expertise of the Vitiello team with the world class creativity and delivery capabilities within The Creative Engagement Group, we’re able to provide a unique mix of services that will enable our clients to better navigate uncertainty and ensure they are ready to adapt to the future of work.”

TCEG is a fast-growing agency group and the addition of Vitiello follows the acquisitions in 2020 of digital training specialists Logicearth and capability and mindset development experts Cormis, plus the creation of TCEG’s Behavioural Science Unit.

Huntsworth is owned by Clayton, Dubilier & Rice and the firm said its latest acquisition demonstrates the group’s commitment to strengthening its capability of helping pharma and biotech more successfully navigate from molecule to medicine and build their organisations for success.

See more:

The Creative Engagement Group acquires Cormis