The Creative Engagement Group acquires Cormis


The Creative Engagement Group, part of Huntsworth the international healthcare and communications group, has acquired Cormis.

Cormis is a strategic communications and training consultancy for the pharmaceutical industry.

The Creative Engagement Group is Huntsworth’s immersive division.

This is Huntsworth’s first acquisition under the ownership of Clayton, Dubilier & Rice, and demonstrates the group’s commitment to strengthening its offering for the healthcare category.


Cormis’ sector-leading offering equips pharmaceutical sales, medical and marketing staff with the skills, capabilities and mindset they need to compete in the healthcare market.

The firm was founded in 2011 and has a UK office in Surrey and a US office in Philadelphia.

Cormis UK partners Ian Close, Ila Garner-Patel and Dan Masquelier, and US partners Bob Dufour and Sue Lohr, will continue to lead Cormis and join TCEG’s leadership team, reporting to Russ Lidstone, the Group CEO of The Creative Engagement Group.

The integration into TCEG follows the acquisition of digital training specialists, Logicearth in early April.

TCEG’s engagement capabilities also include live and virtual event marketing; digital, immersive and film; scientific engagement and training; digital learning consulting and employee engagement consulting.

Centre of excellence

The combination of Cormis with the other consultancies in the group, Axiom, Forty1 and Logicearth, enables TCEG to provide an even greater scientific centre of excellence and customer propositions around marketing, commercial and sales, employee engagement, strategic communications and digital training.

TCEG works with an international blue-chip client base across a range of sectors and has a particular strength in healthcare.

Russ Lidstone_Group CEO The Creative Engagement Group
Exciting steps: TCEG CEO Russ Lidstone.

Russ Lidstone, Group CEO of The Creative Engagement Group said: “The addition of Cormis to our Group is the exciting next step in the strengthening of our strategic offering for healthcare clients.

“It’s a really compelling prospect to have the strategic and consulting talents of Cormis combine with the rest of The Creative Engagement Group and we’re delighted to have them on the team”.

Dan Masquelier, Partner at Cormis said: “We are excited to combine our expertise with the breadth of engagement offered by The Creative Engagement Group to enhance our service to clients in a changing world where agility and accessibility are of paramount importance.”