The Corner pedals off with major Cannondale Bicycles brief


Creative agency, The Corner London, said it has been named global agency of record for cycling industry leader Cannondale Bicycles.

Cannondale Bicycles

Cannondale has been inventing, innovating, and inviting people to cycling for more than 50 years, creating a range of products for all riders. 

The brand’s very first bikes changed the industry forever with oversized aluminium frames, and since then, Cannondale’s reputation for unconventional, performance-based and design driven innovation has become legend – the Lefty fork, the Tour de France stage-winning SystemSix, and the award-winning SmartSense technology as examples.

The Corner will start work immediately on two projects that amplify the emotional connection between bike and rider as well as Cannondale’s continued pursuit of the unquestionable best. 

These campaigns will go live in early 2023 and will be seen across Cannondale owned brand channels including web and social media, earned and paid media, and retail POS.

“We look forward to bringing Cannondale’s story to life and bringing more people to cycling,” said Neil Simpson, Founding Partner and CEO at The Corner. 

“Cannondale are great people with exciting plans. We are pumped and ready to ride.”

Richard Prenderville, CMO at Cannondale, said: “We were impressed with The Corner’s creative energy, strategic understanding and holistic approach to designing a seamless brand experience that will draw people in to come ride with us”.

This is The Corner’s fifth new business win of 2022, and it currently sits third on Campaign’s new business league table.