The Beyond Collective names Oli Richards as first CMO

oli richards

The Beyond Collective, the independent agency group for the audience age, has appointed new business specialist Oli Richards as its first Chief Marketing Officer to drive forward a period of expansion

Oli Richards

Richards joins from Dentsu Creative, where he held the role of New Business and Marketing Director working across UK agencies including DentsuMB, Isobar and John Brown.

At The Beyond Collective, a micro-network of strategic, creative, media and marketing agencies, Richards is tasked with supercharging the new business pipeline and bolstering the group’s reputation. 

The group is looking to add to its already extensive roster of clients which include Amazon, Boots, Danone, Kerrygold, Liz Earle, Ornua Dairy, Proper, Shelter and Subway.

Zaid Al-Zaidy, Group CEO, The Beyond Collective said: “The Beyond Collective’s relentless focus on understanding audiences in an ever-changing world means we have never been more relevant to brands. 

“Our ability to choreograph the group’s diverse capabilities seamlessly is already a huge benefit to our clients, and the right model for high-growth brands of the future. 

“We will grow further by continuing to be a destination company for world-class clients and talent alike, seeking audience-first solutions. 

“Oli is a key hire towards achieving this and we’re thrilled to have him on board.”

While at Dentsu, Richards helped to win several notable clients including United Airlines, Asahi, Zespri, Mothercare and Dazn.

Previously, he worked at Engine Group’s sports marketing division Synergy, which has rebranded as Engine Sport.

Richards said: “I knew from the moment I met Zaid and the team at The Beyond Collective that they have something special: a brilliant existing base of clients, an audience-centric proposition that they live by, and bags of potential and ambition for the future.

“I’m joining a truly talented team and I can’t wait to get stuck in.”