Independent agency group, The Beyond Collective, has appointed Laura Batt as Marketing and New Business Director to promote the group’s agencies externally, identify business opportunities and get on pitches.
Batt joins after 4 years at production business Tag, where, as marketing manager, she was responsible for managing the company’s reputation through social media, digital, events, awards and PR.
She previously worked on the accounts for O2 and BT managing their print and digital campaigns. In 2023, she was shortlisted for Advertising Week’s Future is Female Awards.
Reporting to Oli Richards, Chief Marketing Officer at The Beyond Collective, Batt will work with the agency’s clients and prospects both at creative agency Above+Beyond and its media planning and buying division Yonder Media.
Oli Richards, CMO, The Beyond Collective said: “Adding Laura to the team was a real no brainer. She’s full of can-do energy and is a skilled new business operator. 2024 is going to be a big year for us as a group and I’m certain that she’ll help us deliver big time – and more. It’s fantastic to have her on board.”
Batt said: “I am thrilled to be joining The Beyond Collective at such an exciting time for the business.
“It’s such a unique offering, bringing experts together across creative, media, brand strategy and production under one roof to help clients Go Beyond. I can’t wait to get stuck in.”