Independent micro network, The Beyond Collective is expanding its offering with the launch of standalone social media agency 87Social.
It will join sister creative agency, Above+Beyond, media agency, Yonder, production house, Beyond Studio, and brand strategy & design agency, Frontier.
The Beyond Collective new social unit
87Social will take on expanded briefs for existing clients within The Beyond Collective, including Subway UK & Ireland, Pilgrims Choice, Kerrygold and Beagle Street, as well as soon to be announced new clients.
With the belief that people’s conversations now control the destiny of brands, 87Social exists to help brands find their legitimate role and voice in culture, creating meaningful and effective ways to engage audiences through real conversation.
The agency will work with clients on brand and social strategy, through to content production, media buying and data analysis; creating brand conversations across all social platforms.
The current situation makes the launch of 87Social all the more pertinent; engagement with social media has rocketed by 61% and budgets switch away from other media.
The Beyond Collective Group CEO, Zaid Al-Zaidy, said: “The changing relationship between brands and audiences is accelerating faster than ever; with more clients looking to social media to help ensure their brands stay relevant.
“There’s never been a more important time to ensure that a brand’s presence on social media is strategically grounded, creatively exciting and underpinned with the smartest media thinking.
“These are already the pillars upon which The Beyond Collective is built; now is the time to create a standalone social offering to ensure clients are achieving the impact they need.”