The Beyond Collective appoints Dan Southern to lead Frontier


The Beyond Collective has announced Dan Southern as the new Managing Director for its strategic growth consultancy, Frontier.

Southern succeeds Tom Bedwell and David Frymann who continue to work on a consultancy basis for a select number of Frontier clients.

Dan Southern

Southern joins Frontier in April with a remit to widen the consultancy’s capabilities and to drive a new phase of growth.

He was previously a Managing Partner, at Contagious where he led its Advisory team, working across a range of clients, including AB InBev, Bayer Consumer Health, KraftHeinz, Mondelez International, Arla and Unilever.

Southern will report to Zaid Al-Zaidy, CEO of The Beyond Collective.

Commenting on his new role, Southern said: “I’m so excited and proud to be joining The Beyond Collective to lead Frontier. Its independent ethos, fluid culture and combination of specialisms make it a place where clients can find brilliant collaborators, delivering transformative thinking.

“There are new frontiers emerging all around marketers right now and I’m looking forward to building a team that helps those seeking to drive real change in their own organisation.”

Al-Zaidy said: “Dan is an accomplished consultancy leader who has advised and worked in partnership with some of the world’s most iconic brands and organisations.

“We look forward to Dan leading Frontier through its next phase, by harnessing all the strategic capabilities of the Collective and by helping clients navigate new frontiers of change.”