Tesco campaign ad promises best Christmas ever ‘no matter what’

Tesco Christmas, bbh - mediashotz

British retailer Tesco released its festive season advert over the weekend with the message that we’re all going to have the best Christmas ever, ‘no matter what’. 

Backed by the iconic and energetic Queen classic, Don’t Stop Me Now, the ad features a granny on a mission, stubborn elves and even Santa proving that he is double-vaxed with a COVD pass to prove it.

After another eventful year of lockdowns, vaccinations and travel restrictions, BBH’s festive campaign for Tesco is very much ‘determined to celebrate – no matter what’.

The film celebrates the nation’s spirit of joyful defiance and determination to have a good Christmas this year no matter what happens. 

Tesco campaign

Whether it’s a broken down car, covid travel restrictions, or a stubborn Elf, this Christmas… nothing’s stopping us, the agency said.

The ad opens outside a Tesco store with a woman who is determined that nothing will stop her from enjoying Christmas dinner with her family, and follows her as she embarks on her journey home after being offered “a little help” from a Tesco worker.

Moving between iconic Christmas moments, Tesco depicts each scene as a triumph of celebration, despite the hurdles encountered along the way.

Best Christmas hopes

BBH’s insight is based on Tesco’s research showing that 86% of UK adults admit that nothing will stop them from having a joyful Christmas this year. 

Whether you are cautiously re-entering the world or diving right back in, Tesco shows that it is here to help release that much-missed Christmas joy.

Alessandra Bellini, Chief Customer Officer at Tesco, said: “We know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever. 

“Whenever we set out to create our campaigns, we want to be sure that we capture how the nation really feel and reflect that. 

“Our research revealed that people are looking forward to meaningful get-togethers with their loved ones again and given the backdrop of cancelled plans of last year they won’t let anything stop them having a proper celebration this year.

“This got us thinking about all the little things that have the potential to get in our way – from running out of mince pies to running late to a Christmas party – and the nation’s determined spirit that ensures we’ll overcome them all. 

“We hope our joyful festive ad will resonate and put a smile on people’s faces as we prepare for a season of well-deserved celebrations. Afterall, this Christmas, nothing’s stopping us.”

Tesco’s campaign was developed by BBH Creative Directors Christine Turner, Uche Ezugwu and Kevin Masters, and directed by Si and Ad from Academy films.

Turner, Ezugwu and Masters said: “After the last one, this Christmas had to be a cracker, so our campaign is a rallying cry to show we’re made of harder stuff this year, and nothing’s stopping us. 

“And who better to show this than our scooting gran weaving her way through a joyfully defiant nation as they tackle anything thrown at them”.

BBH worked in partnership with Mediacom, to produce a fully integrated through-the-line campaign. The TV ad comes in a 90-second, 60-second and two 30-second versions. 

As well as TV, the campaign includes press, OOH, radio, social, in-store and PR. It launched on Saturday 13 November at 20:45 on ITV1 during The Chase Celebrity Special.