Mars Petcare’s Temptations cat snack brand has launched a fun Halloween campaign for its new ‘Tasty Human’ flavoured range of snacks. Yikes!
Ad agency adam&eveDDB London is behind the new creative.
Temptations and ‘Tasty Human’
The thinking behind the new range is the age-old idea that if our feline friends were bigger, like their lion and tiger relatives, they might just try to sneak a bite of their owners.
To satisfy the big cat inside every little kitty – and spare their owners from those carnivorous cravings – Temptations is introducing the new limited-edition Temptations Tasty Human MixUps (Chicken, Liver and Beef Flavors) treats.
Cat parents are encouraged to heed the warning: treat your pet with Tasty Human treats, before they treat themselves to you.
To support the spooky new product, the Temptations brand, along with creative agency adam&eveDDB London, developed two new ads (below).
The videos each feature a cat owner– one in a bed and one in a bathtub – being watched ominously by their cat, whispering that if cats were bigger, they would try to eat their humans.
To satisfy the frightening feline friends – and save their own skin, both pet parents have purchased the new Temptations MixUps Tasty Human cat treats.
“I’m sure every cat owner would agree that their cat can be unpredictable at times,” said Craig Neely, Vice President of Marketing at Mars Petcare.
“Knowing that our cats share some DNA with lions and tigers makes those creepy cat stares a little more ominous, and that’s what inspired us to create this new product.
“It’s a unique way to celebrate the Halloween season and make sure our cats have a more appropriate snack on the menu – hopefully.”
The limited-edition scary snacks – which are actually chicken, liver and beef-flavored – provide cat parents with a new and hauntingly fun way to treat – and maybe even trick – their pets this Halloween.
Each treat has less than two calories and delivers a terrifyingly tasty combination of crunchy and soft textures.