Teads expands UK omnichannel offer with CTV media launch


Teads, the global media platform, today announced the expansion of its connected TV (CTV) offering into the UK following multiple quarters of in-market test campaigns.

Launching in the UK, alongside France, Germany, Italy, Spain, Canada and Brazil, Teads further evolves its international suite of media with the addition of connected TV to expand audience reach and better deliver business outcomes for brands.

Teads expands UK offer with CTV

As part of this global offering, Teads has now integrated Comscore, the industry’s third-party source for reliable cross-platform targeting, into its solutions to maintain premium quality at scale and optimise cross-screen capabilities.

By adding TV inventory in these regions, brands are now able to buy across TV, mobile and desktop through the Teads platform, fully leveraging access to more than 20 billion monthly unique ad opportunities.

Teads’ global launch of CTV media comes on the heels of its successful US launch last year.

The CTV offering which combines high quality inventory and creative optimisations, has shown to drive a significant incremental reach and garner positive business outcomes from awareness to tune-in conversion and purchase intent.

Jeremy Arditi, co-CEO, Teads, said: “The geographic expansion of our CTV offering is driven by the success we have seen in the US and rapid adoption of streaming across the globe.

“As video is in our DNA, we are excited to offer our clients the ability to reach audiences across every major screen.”

Teads’ CTV offering gives advertisers and their agencies the ability to seamlessly buy a new array of high-attention, quality media.

Its international rollout further carries out its mission in future proofing partner success by enabling quality at scale and building an optimal ad experience for brands and consumers.

Clive Record, Head of Global Media Partnerships, Dentsu, said: “We’re excited to scale our relationship with Teads by leveraging their CTV capabilities.

“At Dentsu, we believe that there is a new intersection between brand and demand media where connected video platforms will ultimately help accelerate brand building and Teads are well placed to enable this.”

With new access to high quality environments across every screen, Teads’ international CTV expansion aligns closely with the platform’s proven track record of creating ad experiences that are high-value for brands and publishers while respecting the end consumer.

Unique to Teads’ CTV offering are access to creative optimisation, driving action with the use of interactivity, omnichannel frequency capping and remarketing, as well as omnichannel attention measurement.

The CTV offering mirrors Teads’ current solutions, guaranteeing a curated marketplace of premium content for brands to advertise within, and ensuring immersive ad experiences that are relevant for consumers.