Teads appoints Krane Jeffery as UK Commercial Director

Krane-Jeffery

Teads, the global media platform has appointed Krane Jeffery as its UK Commercial Director.

Jeffery brings over 20 years of experience at the intersection of media and technology and will oversee Teads’ commercial strategy as the company looks to continue its growth trajectory and deliver business outcomes for its customers.

Krane Jeffery

Jeffery joins Teads from Warner Bros Discovery where he led WarnerOne, the global digital-first portfolio sales team for clients and agencies across news, sport and entertainment.

Previously, he was Head of Digital Solutions at RTL Ad Connect, where he aligned their digital platforms and audiences into a new advertising opportunity for international brands and their agencies.

Prior to this Jeffery held leadership positions at Yahoo and Dentsu.

“As brands look to responsible digital partners to help drive growth, I’m thrilled to be joining the most innovative media platform out there”, Jeffery said.

“With the addition of CTV and more developments in the pipeline, taking the lead on commercial strategy at Teads offers an exciting opportunity to help marketers and agencies succeed in their business goals.”

Last week, Teads announced the addition of CTV inventory in the UK, which means that brands are now able to buy across TV, mobile and desktop through the platform, and leverage access to more than 20 billion monthly unique ad opportunities.

The offering, which launched in the US last year, has shown to drive a significant incremental reach and improve awareness, tune-in conversation and purchase intent.

Justin Taylor, UK Managing Director at Teads, said: “With his strong background in digital solutions and history of commercial success, we’re overjoyed to bring Krane into the fold.

“At Teads, we’re focused on innovating our offering to make sure we are delivering cutting-edge solutions that deliver results, for example, with our new CTV offering, and as our new UK Commercial Director, Krane will be instrumental in conveying that to our partners.”

Teads operates an industry-leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. It partners with leading marketers, agencies and publishers through a team of over 1,200 people in 30 countries.