Lauren Ince, Head of Client Engagement at The Creative Engagement Group (TCEG) takes on the newly created role of Chief Growth Officer for the group, with immediate effect.
Ince’s expanded role focuses on maximising the TCEG’s growth potential across the whole purchase funnel.
She will work closely with the group’s marketing and new business teams, divisional leads and heads of department to identify and develop new pathways to growth.
Ince will also collaborate with the company’s creative teams and the new strategic collective team to optimise TCEG’s approach to creating innovative work.
The company said she will continue to lead TCEG’s Client Engagement team globally.
Ince joined TCEG three years ago from Evidently where she was Managing Director, and previously held senior Business Development roles at advertising agencies WCRS, VCCP and Mullen Lowe.
Russ Lidstone, Group CEO, The Creative Engagement Group, said: “This new role recognises Lauren’s ability to create opportunities, facilitate partnerships and support sustainable growth across The Creative Engagement Group.
“She is not only a terrific team player, client partner and creative thinker, she also embodies our culture and spirit.”
commenting on her promotion, Ince said: “Our clients are increasingly coming to us to help them solve complex briefs which need to engage a diverse group of stakeholders.
“This is something which necessitated us bringing together different combinations of talent from across the business to develop and deliver innovative solutions. In my new role I am excited about having the opportunity to help shape and support that ambition.”